Friday, July 30, 2010

An Archetectual Illustrator and the use of Photoshop

Scott Baumberger is and has been a freelance
illustrator for the past ten years .Whilst illustrating, a profession of architectural rendering has become a forefront for him , Taking the art from the age of pen and inks colour pencil and water colour. Into the more efficient art off technology, His soft touch of architectural rendering, has seen him pick up these skills in a much more proficient and professional computer p
rogram .We all know to be photoshop,

"I find too often that computer generated illustrations lack
the life of warmth of a traditional rendering.While my tools and end product are digital ,I focus my efforts on bringing a hand drawn , water colou
r quality to my illustration .To do this I have created a flow that relies more hea
vily on photoshop than on features within rendering programs .

(This may give other program specifically created for the rendering of architectural a run down, and cause a bad name, due to them being specific toward the need of an architechtual illustrator )

Light scape and Powercad are two programs wich are also architectural randering programs.

I think this is amazing,Finding information on a hand skilled illustrator.On a move into technology , because he is using a tool at our fingertips, which we are adventuring into every day and gives more reason to be able to master the program and create a profession ,It is a personal touch which has been made broadened ,made efficient and almost been improved for it .

The efficiency of the program as well as the consistantcy what has lead Scott into using it amongst other programs and Tecniques.

"The work flow not only creates beautiful imagery, it can also incorporate small revisions and additions."

The main focus of the illustrator is to create a
finished ,detailed illustration of a proposed construction within a street , city scape , wherever the property is situate. This finished illustration is beneficial throughout many areas of the project , Letting designers ,the public, tenants , communities , faculties , anyone who is involved within the process.Have a good look at what there in for and the finished product .
Having new buildings , high rises being subjected into a historic place or venue of importance is a major issue within councils as well as community .
Creating a architectural design illustration .With great graphic detail and the historic buildings within is always an efficient as well as a powerful ploy to approach these negative issues , With knowledge off the photoshop program and elusive illustrative skills, Scott explains how using lighting and colours to create a special mood at a precise point in time can be very persuasive and powerful within the illustration.
Although Photoshop seems the only hero within the illustration there is a little distance it has to travel before it gets the delicate touches of Scott. Sketches and working from plans from the architecht is usual the begining . From this a 3d model for the new tower /building is built in auto cad this model and a other models of surrounding buildings are imported into Vue D'Esprit, to create several viewpoint discussions , "I use Vue D'Esprit for the project for the standard glass materials ,and atmospherically effect they are quick and nice and I can create a base rendering quick and efficiently ."
Creating such a realistic proportional city scape or building , with such colour and light must be so rewarding . As well as having such options on a computer , to watch the process come from a sketch , I wonder what its like after creating such an illustration and being involve throughout the project and seeing it , in reality in the end . Rewarding to say the least
Other architechtural illustrators;

“My job is to paint a picture of projects while they are still on the drawing board, but I specialize in using traditional approaches with digital media that convey the poetry and atmosphere of each project.”Robert Frank

Howard digital illustrations

Thursday, July 29, 2010

INFOGRAPHICS - from dry data to dazzling design

I find information graphics a very interesting area of graphic design. Infographics are graphic visual representations of information, data or knowledge that present complex information quickly and clearly, such as in signs, maps, and technical writing. For graphic designers, the challenge of infographics lies in the transformation of dry data and statistics into something that is both informative and visually appealing.

My chosen case study relates to infographics and politics - firstly because our Australian federal election looms, and second because political data can be extremely dry and uninspiring, hence providing a challenge for even the most experienced graphic designer. The case I've chosen provides a visual history of the american presidency, and it does so with an sense of style that I find very inspiring.

Designed by Nathaniel Pearlman and Frank Hamilton in 2009, this piece of work is like nothing else available on the topic. It places each president in historical context, visualising a remarkable range of political, social and economic measures to succinctly tell the story of the presidency. The data presented includes population figures, election data, the cabinet during presidency and the federal budget and debt. It also illustrates the time period of each president, approval ratings, population growth, unemployment and so much more.

An additional example which relates to the above case study is a poster which details closure of retail stores across America, after the global financial crisis. Again, very dry information and statistics have been communicated with excellent use of colour and images, creating something that catches the eye and engages the reader.

Clever infographics abound once you begin to search and I would also like to provide one last relevant example. This short YouTube video promotes a competition for the creation of, among other things, data visualisation and infographics relating to the American government. The video itself is a wonderful example of how basic information can be presented in a way that engages and inspires.

Tuesday, July 27, 2010

Post 1:PENNY:Does A Label Change The Taste Of Wine?

The Australian wine industry exports 760 million litres of wine a year and is the fourth-largest exporter in the world; at home, Australians consume nearly 500 million litres of wine per year. 1820 saw the first domestic sales of wine with 1822 having the first export of Australian wine and first international prizes.
"At the 1873 Vienna Exhibition the French judges, tasting blind, praised some wines from Victoria, but withdrew in protest when the provenance of the wine was revealed, on the grounds that wines of that quality must clearly be French."

Packaging sells products, but none perhaps as fully as with wine. Traditionally a European industry, labels have remained the same for many hundreds of years, technology has also kept wine labels simple, 'three-by-four-inch rectangles printed on sheetfed offset equipment, and glue-applied to the bottle'. With the more recent, by winery standards, Australian and American industries has come the fresher attitude towards packaging and wine making in general.

Fred Scherrer of Scherrer Winery in California recently upgraded his wine labels to appeal to a more discerning market.
Originally, the Scherrer wine had a traditional label with elegant scrip, gold foil and the varietal rather than the winery the main point of focus. After testing on customers, it was found that the label was considered generic.

"Consumer logic goes something like this: If it looks like a private label, it must be a little cheaper, and if it’s cheaper, it can’t be as good as a more expensive wine."
It has been proven over and again that people will judge a product based on what it looks like. For food and wine, people will judge flavors differently, often making selections outside their normal choices due to packaging and labels.
"We asked 200 people in three cities to taste the same (unlabeled) white wine, poured from two different colored glass bottles — one a grassy green, the other a smoky gray.…….Two hundred comments later, one wine was overwhelmingly described as “grassy, fruity, bright, fresh” and the other as “complex, smoky, sophisticated, and mature.” It hardly matters that one was overwhelmingly judged superior to the other; the real lesson is just how much packaging can and does alter our experience of a wine."

A University study in Bordeaux, France, has recently shown that even experts are fallible.
"Professor Fredric Brocher took an ordinary bottle of Bordeaux, stuck a fancy label on it, and 40 of the connoisseurs proceeded to describe it as “woody”, “complex”, and “rounded.” Then he took the same bottle, this time masquerading as table wine, and most of the experts switched to “faulty” and “with a sting.”"

A similar study, run by Professor Brian Wansink and Dr. Collin Payne, combining wine and food has proven yet again the effect of a label on our choices.
41 people were given a free glass of Cabernet Sauvignon to go with an expensive French meal. Half the labels suggested they were from a winery in California, the other half from North Dakota (a less impressive region for wine) . However, all the wine was the same inexpensive brand.
"Those drinking what they thought was California wine, rated the wine and food as tasting better, and ate 11% more of their food. They were also more likely to make return reservations.
To confirm this, a similar study was conducted with 49 MBA students at a wine and cheese reception. Again, those given wine labeled from California rated the wine as 85% higher and the cheese as 50% higher."

This is a commonly studied area of marketing. However, the basic psychology is the same for all marketing and packaging.
Would McDonalds, Boost or Uncle Toby's Muesli Bars, taste different if packaged differently?

Retro Eco Packaging Case study: Rebel Green by Wink

Wink was founded in 2000 by Scott Thares and Richard Boynton. They have worked for Target, Macy’s, Nike, Americal Eagle Outfitters, Toys R Us and the New York Times amongst others.
They claim that they aspire to not only impact commerce, but also culture.
Considering their often large, corporate clients, Wink’s design aesthetic has an unexpectedly handmade, retro feel, drawing influence from past designers such as Paul Rand, Saul Bass, Tibor Kalman, Eberto Carboni, Max Huber, Eames and Alvin Lustig to name a few.

Rebel Green is a new aesthetically conscious and eco-friendly company with products aimed at reducing and reusing. Their fruit and vege clean removes chemicals and waxes, has not been tested on animals, is natural and biodegradable and a portion of all profits goes towards clean water initiatives and fighting hunger.

I love the retro illustration and typographic work on this product–the logo is Buffet Script which I adore. It is inspired by 1950s packaging, which takes us back to a simpler and more wholesome time. We can own this product and feel nostalgic for an era that we were never a part of whilst simultaneously feeling smug about our eco choices!

More Rebel Green products designed by Wink include these organic bags:-

Some other Retro designs from Wink…….

A new trend has been coined by – a leading trend firm - ECO-ICONIC, meaning "Eco-friendly goods and services sporting bold, iconic markers and design, helping their eco-conscious owners show off their eco-credentials to their peers. < > many consumers are eager to flaunt their green behaviour and possessions because there are now millions of other consumers who are actually impressed by green lifestyles.”
This can be seen in much product and brand design at the moment, with clients wishing to flaunt environmentally friendly ethics whilst promoting a fun version of 'wholesome'.

Another example of a company moving towards eco-friendly packaging in a retro style is Crepini Café

Before….. After

Miller Creative updated the packaging and branding for Crepini Café using natural kraft paper, minimal ink and a handmade vintage/ retro design. The redesign landed Crepini in national gourmet food chains and earned them two SOFI Silver Awards.

Another company moving towards eco-friendly packaging in a retro style is Schwinn Bicycles

Before….. After

Capsule recently redesigned packaging for Schwinn with recycled packaging, reduced production footprints and a classically American, nostalgic feel.

from this

to this

The Macintosh was developed by a team of engineers at Apple Computers. Initially Jef Raskin proposed the idea and was joined by Bill Atkinson. Apple's boss Steve Jobs liked the early ideas for the computer and took over running the development project.
Stephen Gary Wozniak an American computer engineer who co-founded Apple Computers, (now Apple Inc.) with Steve Jobs and Ronald Wayne. His inventions and machines are credited with contributing significantly to the personal computer revolution of the 1970s. Wozniak created the Apple I and Apple II computers in the mid-1970s.

Apple was created on the 1st of april 1976,
Apple was the first computer with a fully assembled circuit board,they had improved upon the design of the Apple I and the Apple II was made available to the public.

thereaspn the Company was named, ''Apple'' was Simply because the trio realized that "Apple" would come before the most famous name in computers at the time, Atari.
Over the years, Apple Computers continued to improve, becoming cheaper thereby making it easier for many homes to have a personal computer.

The Apple Computer was the beginning of desktop publishing era. Apple revolutionized publishing with its magic combination of a PC, it’s LaserWriter printer and specialized software, Aldus PageMaker and MacPublisher. Aldus is now Adobe PageMaker. These components allowed the designing and printing of documents complete with text and graphics. It is for this reason that the Macintosh is still a favorite among the graphic design crowd.

Clever packaging

Clever packaging inspires, excites and in some cases can even sell the emotion and all through the visual communication of packaging designs and graphics.

Nike produced a limited number of shoe boxes that was to inspire a generation of up and coming soccer wannabe's to take hold of their dreams and aim to become professional. Very cleverly the design group took the direction of the brief and came up with concept of opening the shoe box so the consumer could visually feel the atmosphere of the stadium, accompanied with the added inspiration of hearing the crowd roar when the shoe box was opened.

A graduating student, Jose Luis Garcia Eguiguren of Spain designed this cocktail concoction of vodka & fruit blend which contains emotions such as happiness, love, sadness, fear and anger as a concept of selling emotion through a product. The drink bottle has two spiralling straws that allow you to visualise the mixture combining as you sip. The front of the product gives you this visual pleasure whilst the back of the packaging depicts the types of experiences you would likely experience consuming this drink. The consumer is reassured that the bottle won't break or spill as the emotions pass through their body when they are dancing, jumping or simple just going wild. Now I'm not quite convinced i'd like to purchase a alcoholic beverage to tap in on an emotion such as fear or anger. I think we see a lot of that without the need of selling it through a product.

Recycling is a huge part of society. How many times have you reused shopping bags over and over again? Well these creative images printed on shopping bags is a fantastic way for your consumers

to advertise your product in which your brand could potentially reach locations all over the world, and best of all is free advertising - now that is clever thinking. Though in saying this the example of the lady wearing the underwear might distract potential consumers from remembering the actual brand of underwear it promotes, and ultimately could defeat the purpose of free promotion.

Japanese design house D-Bros designed these cute sticky fruit note pads that look so delicious I'd hardly want to use them. Perhaps the idea of keeping products as collectables still achieves the same outcome - clever packaging in which the product stands out amongst the rest on the shelf and ultimately generates sales.



My initial intention was go to green packaging and how/what they use for those products, but instead i went in the opposite direction. Perfume bottles by Salvador Dali sounded alittle more interesting then green packaging.

Dali's inspiration for fragrances started because of his wife's obsession for perfume & perfume bottles which she had hundreds of. Dali Quote " Of the five senses, the sense of smell is incontestably the one that best conveys a sense of immortality". His other inspirations came from his art work or paintings which depicted the nose and lips of Aphrodite the goddess of love & beauty. Dali won several packaging awards for his designs.

The more Luxurious Bottles of perfume if you prefer the posh side of life, that's if you can afford it. Here is a perfume from Sisely, a limited edition bottle which sells at Harrods for the bargain price of 162pounds, the head of the bottle is sculpted in 18 carrot Matt gold stopper.

Dali has created around 300 singular perfume designs since the 30's these stunning looking bottles show the beauty an essence of women, well most women, the packaging is just as pretty as the bottles and hopefully these timeless designs will never change. These original designs were created with the help and friendship from other perfume designers such as Coco Chanel, Elsa Schiaparelli, Helena Rubuinstein.