The Coca-Cola Company is the world’s largest beverage company.
The famous Coca-Cola logo was created by John Pemberton's bookkeeper, Frank Mason Robinson, in 1885. Robinson came up with the name and chose the logo's distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period.
Robinson also played a significant role in early Coca-Cola advertising. His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs.
Coca-Cola's advertising has significantly affected American culture,
1941 saw the first use of the nickname "Coke" as an official trademark for the product, with a series of advertisements informing consumers that "Coke means Coca-Cola"
The equally famous Coca-Cola bottle, called the "contour bottle" within the company, but known to some as the "hobble skirt" bottle, was created in 1915 by bottle designer Earl R. Dean. In 1915, the Coca-Cola Company launched a competition among its bottle suppliers to create a new bottle for the beverage that would distinguish it from other beverage bottles, "a bottle which a person could recognize even if they felt it in the dark, and so shaped that, even if broken, a person could tell at a glance what it was.”
Coca-Cola. It’s a simple idea, really. Drinking a Coke makes people happy. It tastes good. And it’s an invitation to live on the positive side of life. That’s the message behind “The Coke Side of Life,” brand Coca-Cola’s overarching marketing platform. It has been created to invite people to create their own positive reality, be spontaneous, listen to their hearts, and live in full color.
Coca-Cola has always been at its best when it reflects the simple, optimistic moments in life. The Coke Side of Life recognizes that the most universal experiences are those where Coca-Cola is refreshingly honest and uplifting.
CONSECTIVE YEARS WITH INCREASED DIVIDENDS
COUNTRIES WHERE BEVERAGES ARE SOLD
YEARS IN BUISSNESS
BILLION SERVINGS PER DAY
French designer Jerome Olivet created this concept, Coca-Cola Mystic. A glimpse into the future? More info and photos after the jump!
"MYSTIC surprised by its beauty and intensity. It was created to live an intense and fleeting moment. Its racy style describes a supernatural world that soars skyward. Its skin has a sculpted unique spiritual experience.
We discover in the palm of our hand soft and aerodynamic forms. Its living surface is shaped by a force mysterious and transparent. It send us all the energy and excitement of Coca-Cola Its sexy lines and red color give happiness in 3 dimensions.
Both organic shapes intertwine and form a body ambiguous and fascinating. Its loving silhouette, ties into a true popular poetry."